GFCA Corporate
LONDON & PARIS
Case studies & Testimonials
Further information on some current and recent projects.
SODEXHO (top 500 leaders)
CULTURE CHANGE/ SYSTEM IMPLEMENTATION
Designed and developed highly successful innovative cultural change and communications programme for Sodexho top 500 leaders to:
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Improve market competitiveness
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Integrate modern professional values
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Motivate workforce
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Anticipate implementation of new SAP, process and procedures nationwide
This programme involved creating a tailor made business play, which was performed 29 times across the whole of the UK as part of a two-day Culture Change workshop.
Result: The programme was rated by the company itself as 30% more effective than previous communications programmes using traditional mechanisms and communications vehicles.
"This dramatic presentation relaxed and inspired the focus group. It somehow empowered them to speak in a way I have not witnessed before, and we gained at least 100% deeper information than we would normally expect"
Marketing Exec - Unilever
UNILEVER
CREATIVE CONSULTANCY / PRODUCT BRAND DEVELOPMENT
Created an innovative and highly effective new product-development process and qualitative focus group to:
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More powerfully understand customers
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Break down inhibitions and feedback barriers of participants (using drama techniques)
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Improve verity and integrity of consumer data collection (consumer opinions and feelings about products)
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Improve the quality and depth and volume of product feedback
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Elicit focused and explicit buying desires, obstacles and solutions
Result: The process induced a far livelier, more creative discussion, very effectively allowing Unilever to plan an advertising campaign for a new product.
" "
Marketing Exec - Orica
ORICA -- replace the text below, choose quotes...
CREATIVE CONSULTANCY / PRODUCT BRAND DEVELOPMENT
Created an innovative and highly effective new product-development process and qualitative focus group to:
-
More powerfully understand customers
-
Break down inhibitions and feedback barriers of participants (using drama techniques)
-
Improve verity and integrity of consumer data collection (consumer opinions and feelings about products)
-
Improve the quality and depth and volume of product feedback
-
Elicit focused and explicit buying desires, obstacles and solutions
Result: The process induced a far livelier, more creative discussion, very effectively allowing Unilever to plan an advertising campaign for a new product.
ST LUKE'S ADVERTISING & COMMUNICATIONS AGENCY
"Dynamite - Best on the Market"
Tim Hunt
Chief Operations Officer
ST LUKE'S ADVERTISING & COMMUNICATIONS AGENCY
CREATIVE LEADERSHIP
Designed, developed and implemented a Creative Leadership programme to:
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Develop account managers' creative leadership skills
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Integrate creative business tools and techniques into the advertising creative process to enhance and streamline results
MACDONALD'S
CREATIVE ADVERTISING / SUSTAINABILITY
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Created Environmental Educational Programme for 16 year olds.
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Created a film for MacDonald's to support their Environmental andSustainability/Tidy Britain campaign.
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Developed and successfully implemented Creativity programme for McDonalds/Leo Burnett & Linney Design advertising teams.
Result: Corporate Communications (UK) developed a corporate relationship with Alchemical Arts to develop further training, workshops and communications films.
DEUTSCHE BANK
"Amazing"
Tatiana Belgorodskij
Corporate Centre HR
DEUTSCHE BANK
GLOBALISER
Designed, developed and implemented a range of cultural change communications & training programmes to:
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Facilitate integration of Deutsche Bank Corporate Values in London & Frankfurt (including Innovation Workshops, Leadership Coaching and Business Theatre)
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Improve competencies in the following areas (Performance, Trust & Teamwork, Creativity/Innovation and Client Focus)
Result: Programmes adopted as core training in Values and Graduate Orientation programmes in London and Frankfurt.
"Met all objectives - you are a truly extraordinary company"
Claire Owen
Managing Director
STOPGAP
COMPANY BOOSTER
Created a motivational communications programme for STOPGAP (a marketing placement company) to rejuvenate, revitalize and galvanize the company to further success and market leadership.